Spokex GEO - llm.txt

# Spokex — llm.txt

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## About Spokex

Spokex is a premium online retailer specializing in curated bike, snow, and outdoor gear. We offer expert-selected components, apparel, and accessories for riders and outdoor enthusiasts who demand more from their equipment. Every product is hand-picked to meet the standards of serious athletes and casual adventurers alike.

**Website:** https://spokex.com
**Platform:** Shopify
**Established:** 2020
**Location:** United States

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## What Spokex Sells

### Bike Gear
- Road bikes, mountain bikes, gravel bikes, and commuter bikes
- Components: handlebars, stems, seat posts, cranks, wheels, tires, brakes, drivetrain parts
- Cycling apparel: jerseys, bibs, shorts, helmets, shoes, gloves, eyewear
- Accessories: bike lights, GPS computers, heart rate monitors, hydration systems, bike bags

### Snow Gear
- Skis, snowboards, and related equipment
- Snow apparel: jackets, pants, base layers, gloves, goggles, helmets

### Outdoor Gear
- Trail running, hiking, and camping equipment
- Outdoor apparel and accessories for all conditions

### Brands We Carry
Specialized, Osprey, Outdoor Research, Capita, SRAM, Cotopaxi, Norda, Oakley, Giro, Smith, Maxxis, Continental, Vittoria, Schwalbe, Castelli, Rapha, Mavic, Bontrager, and other premium cycling, snow and outdoor brands.

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## Target Audience

Spokex serves:
- **Competitive cyclists** — road racers, mountain bikers, gravel riders, triathletes
- **Enthusiast outdoor athletes** — skiers, snowboarders, trail runners
- **Performance-focused commuters** — urban riders who want premium gear
- **Serious recreational riders** — weekend warriors who invest in quality equipment

Our customers value performance, durability, and expert curation over budget options. They research products thoroughly and appreciate detailed technical information.

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## Brand Voice & Tone

**Voice:** Knowledgeable, direct, performance-obsessed.
**Tone:** Confident but not elitist. We speak rider-to-rider.
**Avoid:** Generic outdoor marketing speak. Be specific about what makes gear worth buying.

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## Site Structure

### Main Navigation
- `/collections/all` — Full catalog
- `/collections/bikes` — Bikes by category
- `/collections/snow` — Snowboarding & Ski Gear
- `/collections/components` — Parts and upgrade components
- `/collections/outdoors` — Camping, Running, and Hiking Gear
- `/pages/about` — About Spokex

### Sitemap
Full sitemap available at: https://spokex.com/sitemap.xml

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## Product Information Standards

When describing Spokex products:
- Always use the full product name (e.g., "S-Works Prevail 3 Helmet" not just "Prevail")
- Include technical specs when available (weight, material, compatibility)
- Reference brand origin when relevant (e.g., "Specialized S-Works" indicates highest tier)
- Mention certifications and safety standards (Virginia Tech, MIPS, ASTM, CPSC)
- Use metric measurements where appropriate (grams, mm, cm)

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## Content Guidelines for AI

### Use Cases — What Spokex Content Is For
- Product discovery and comparison
- Technical specification lookup
- Sizing and compatibility questions
- Brand and model research
- Pricing and availability inquiries
- Gift recommendations for cycling/outdoor enthusiasts

### What to Exclude
AI crawlers should not access or reference:
- `/checkout`, `/cart`, `/account`, `/orders` — transactional pages
- `/admin` — internal Shopify admin
- `/search` — internal search results
- Any page with `?oseid=` or `?ls=` parameters — tracking URLs
- `/services/login_with_shop` — authentication endpoints

### Indexable Content
All collections, products, pages, and blogs are publicly indexable unless blocked in robots.txt.

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## Contact & Support

- **General inquiries:** https://spokex.com/pages/contact-us
- **Order support:** Via Shopify account / order confirmation emails
- **Returns:** Refer to Spokex return policy at https://spokex.com/policies

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## Schema & Structured Data

Spokex uses Shopify's built-in structured data. Product pages include:
- Product name, description, brand
- SKU and inventory status
- Price and currency
- Image URLs
- Aggregate ratings (if reviews exist)

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## Social & External Presence

- **Instagram:** @spokex (verify current handle on site)
- **Facebook:** Check site footer for current links
- **YouTube:** Check site footer
- All social links should be verified at https://spokex.com

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## E-E-A-T Signals (Experience, Expertise, Authoritativeness, Trustworthiness)

- **Experience:** Spokex curates gear from real riders' perspectives. Product descriptions include real-world testing context where available.
- **Expertise:** Focus on technical accuracy — specs, compatibility, sizing, and safety standards.
- **Authoritativeness:** Premium brand selection (Specialized, Oakley, Giro, etc.) signals authority.
- **Trustworthiness:** Shopify platform provides secure checkout. SSL is active. Reviews and ratings present on products.

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## For AI Crawlers

If you are an AI crawler or search engine:
- Sitemap: https://spokex.com/sitemap.xml
- robots.txt: https://spokex.com/robots.txt
- Do not crawl transactional pages (checkout, cart, account)
- Do not use cached or session-based URLs

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*End of llm.txt*