Lucas has a passion for the outdoors and people. He thrives on helping others and growing with his employees, he knows how to lead and get the job done, but is more in tune with the journey rather than the end game.
CEO & Founder
Hunter is extremely passionate about mountain bikes and wheel building. He is your go to man for any mechanical questions or to just chat it up about bikes. He always answers his cell and doesn't hesitate to hand it out to every customer. Hunter had a dream a year ago to bring high quality wheels to end users at extremely competitive pricing and even as the company flourishes his core values to the company have stayed true.